Most customer research produces one analyst's opinion based on one set of assumptions. Made-For-One runs 40 independent scoring simulations across two levels of analysis, each using a different analytical lens, and aggregates the results statistically. The output is not a guess. It is a finding.
We start with the product. For supplement brands, that means the formulation: ingredients, dosages, synergistic combinations, competitive claims. For skincare brands, the formulation and claims structure. The product is not a marketing asset. It is a data set.
From this analysis, we extract the 4-5 most viable target niches. Each is scored across a weighted matrix: problem urgency, willingness to pay, methodology fit, reachability, recurring demand, competitive whitespace, referral potential, and scalability. The output is not a brainstorm. It is a ranked recommendation with supporting evidence and competitive landscape for each niche.
The top niches from Stage 1 are stress-tested through the first round of 20 independent scoring simulations. Each simulation uses a different analytical lens: some weight formulation fit more heavily, others weight competitive dynamics, buyer psychology, channel economics, or long-term defensibility.
Each niche receives a deep qualitative analysis before scoring: formulation-to-niche mapping, complete buyer journey walkthrough, unit economics estimate, competitive exposure analysis, messaging test, and risk assessment. Then the 20 scoring rounds determine which niche wins most consistently across all analytical perspectives.
The results are aggregated statistically: mean scores, score ranges, win rates, per-criteria averages. The output is a confidence classification: Definitive Winner, Strong Favorite, Slight Edge, or Too Close to Call. The validated niche becomes the foundation for all downstream work.
The validated niche from Stage 2 is broken into 3-5 distinct sub-markets. Each sub-market receives a deep profile: demographics, psychographics, pain points, buying behavior, competitive landscape, and product fit assessment.
These are not surface-level sketches. Each profile is built with enough depth and specificity to power the launch simulations that follow. When your team reads a sub-market profile, they will understand not just who these people are, but why they buy, what they fear, and where they can be reached.
The top sub-markets go through a second round of 20 independent scoring simulations. Each simulation uses a different analytical lens: some weight willingness to pay more heavily, others weight competitive whitespace, others weight the founder's ability to reach the segment. The scores fluctuate within a realistic band to simulate different market conditions and analyst perspectives.
The results are aggregated statistically: mean scores, score ranges, win rates, floor-ceiling analysis. The output is a second confidence classification: Definitive Winner, Strong Favorite, Slight Edge, or Too Close to Call. This is not one person's opinion. It is a statistical finding based on 40 independent simulations and five stages of upstream research.
Because a single analysis is subject to anchoring bias, recency bias, and the analyst's personal assumptions. Running 20 simulations at the niche level and 20 more at the sub-market level exposes which conclusions are robust (they win regardless of how you weight the criteria) and which are fragile (they only win under specific conditions). The robust conclusions are the ones worth betting your client's budget on.
Every insight from Stages 1-4 converges into a single document: the definitive customer profile for your client's product.
This is not a persona template with a stock photo. The Golden Avatar includes: complete demographics and psychographics, deep emotional profile (fears, desires, frustrations, aspirations), behavioral profile (buying behavior, decision journey, day in the life, media consumption), brand translation layer (language that resonates vs. repels, visual trust cues, tone of voice), competitive positioning, and a marketing activation kit (elevator pitch, objection map, content pillars).
Every claim in the Golden Avatar traces back to evidence from the upstream stages. Nothing is assumed. Nothing is invented. Every insight is sourced, cross-referenced, and scrutinized by someone with decades of brand leadership experience.
The methodology produces the research. Greg reviews every deliverable before it ships. That review is informed by 25+ years of brand leadership at Compaq, 5.11 Tactical, Nutrabolt, and other companies, including years in the supplement and wellness industry specifically.
This is not a rubber stamp. It is an editorial pass that evaluates the output the way a brand leader would: Does the niche recommendation hold up against real competitive pressure? Is the Golden Avatar specific enough that a copywriter could write ads from it tomorrow? Does the customer profile reflect how real buyers actually think and behave, or does it read like a textbook summary?
The methodology does the research. The experience ensures it survives contact with a real market.
Every formulation, product detail, and strategic output is treated as confidential. The research produced for each engagement belongs exclusively to that engagement. It is not shared with other agencies, other clients, or any third party. It is not used to train AI models. It is not stored beyond the active engagement without your explicit permission.
Your agency's identity remains confidential as well. We don't publish client lists, don't reference your agency in our marketing without permission, and don't disclose partnership details to other agencies in your market.
If you need a formal NDA before sharing product details, we have a mutual NDA ready to sign. It protects both directions: your client's information and our methodology. Most agency partners find it straightforward, but the option is always there.
For agencies that want the complete package, Stages 6-10 build every brand asset directly from the Golden Avatar. The result is a launch-ready brand where every element, from the color palette to the product page copy, is engineered for the specific customer the research identified.
Story elements, About Us copy, mission statement, brand manifesto, founder integration, voice and tone guide.
5-color brand palette, typography system, extended functional palette, application guidelines, CSS variables.
5 distinct concepts with AI image generation prompts, application previews, recommendation.
Topic clusters, keyword matrix by buyer journey stage, 90-day action plan, measurement framework.
Hero section, benefit bullets, AIDA description, ingredient breakdown, FAQ, trust block, mobile optimization.
You can build a customer profile internally. Most agencies do. It will be based on whatever your team already knows about the market, informed by past campaigns and client conversations. What it won't have is the benefit of a multi-stage research architecture, and it certainly won't include 40 independent simulations backed by five stages of upstream research that expose which conclusions are robust and which are fragile. The difference isn't effort. It's architecture. Internal research starts from what you already know. The Made-For-One methodology starts from the product itself and builds five full stages of accumulated analysis before the Golden Avatar is built. Years of development, testing, and refinement went into the system that produces each output. The gap in quality isn't incremental. It's structural.
Every output is reviewed by Greg before delivery. If something doesn't meet the standard, it doesn't ship. That said, the methodology is research-based, which means the Golden Avatar reflects what the data found, not what anyone hoped it would find. Occasionally the research identifies a different optimal customer than the one the client assumed. That's not a flaw in the output. That's the output doing its job. If you have concerns about a specific deliverable, Greg will walk you through the reasoning behind every recommendation and make adjustments where the data supports it.
The deliverables are designed to be presented under your agency's branding. They're formatted as clean, professional documents that look like your strategic work. Most agency partners present the Golden Avatar in a strategy kickoff meeting as the foundation for the entire engagement. Some share the full document. Others extract the key insights into their own presentation format. Greg can advise on the best approach for your specific client relationship during the onboarding call.
For supplement brands: the product formulation (ingredients, dosages, form factor), any existing positioning or brand guidelines, and the client's target price point. For skincare brands: the formulation and claims structure, plus the same brand and pricing context. Most agency partners can gather this from their client in a single email. The more detail you provide, the sharper the output. But even a basic formulation and price point is enough to start.
The methodology architecture is category-agnostic, but the current versions are built with deep, industry-specific knowledge for supplements and skincare. That means the competitive landscape data, regulatory awareness, buyer psychology, and formulation analysis are tuned to those categories specifically. Additional verticals are in development. If you serve brands in adjacent wellness categories, reach out. We may already have a version built for your space, and if not, it may be in development.
No retainer. No minimum commitment. Each engagement is a single project with a fixed price and a defined deliverable. You use it when you have a client who needs it. Some agency partners run one engagement per quarter. Others run several per month. The model is built to flex with your client pipeline, not lock you into a recurring cost.
Book a 15-minute call. I'll walk you through an actual Golden Avatar output and show you exactly what your agency would receive. No slides. No pitch. Just the work.
Book a 15-Minute Call