I spent 25 years asking agencies one question.

The question was simple: "Who exactly are we targeting?"

I asked it at Compaq. I asked it at 5.11 Tactical. I asked it at Nutrabolt, and other wellness companies, where I spent years leading brands in one of the most competitive DTC markets in the world: sports nutrition and supplements.

Every agency I worked with was skilled. They could build campaigns, optimize funnels, and scale ad spend. But when I pressed them on the foundational question, the one that every other decision depends on, the answers were always some version of the same thing: "Health-conscious men/women 25-55." "Men who work out." "Women who care about gut health."

Those are not answers. Those are census categories. And I watched millions of dollars in ad spend get optimized against those vague targets, when the real customer, the specific person who would actually buy, was hiding in a segment no one had bothered to research.

So I built the answer myself.

Made-For-One Brands runs a 10-stage methodology that takes any wellness product and identifies the single best customer to build the entire launch around. Not a persona. Not a demographic. A specific kind of human being with specific fears, specific desires, and specific buying triggers.

The methodology runs 40 independent simulations across two rounds of analysis, cross-references the results statistically, and produces a Golden Avatar: a document so detailed that every downstream decision, every ad, every landing page, every email, every brand asset, can be built by referencing it alone.

Every deliverable scrutinized. Every recommendation pressure-tested. Twenty-five years of brand leadership at companies that sell hundreds of millions of dollars in products each year is behind that review. The methodology does the research. The experience ensures it survives contact with a real market.

Made-For-One is built for agencies.

I don't work with brands directly anymore. I work with the agencies who serve them. You send me the product details and formulation. I run the methodology. You receive a completed deliverable, presented under your branding, that you deliver to your client as part of your service.

Your client sees a strategic asset they couldn't have produced on their own. Your agency gets a research engine that transforms onboarding, improves campaign performance, and creates the kind of strategic depth that turns a monthly retainer into a long-term partnership. You keep the margin.

Your client never knows my team exists. That is the point.

Why I built this.

I built this methodology because I spent decades on the brand side wishing someone would. The agencies I worked with were good at execution. They were rarely good at telling me who my customer actually was. Made-For-One exists to close that gap.

If you are an agency that serves supplement, skincare, or wellness brands, and you have ever felt the tension between what your website promises, and what your onboarding delivers, we should talk.

I won't pitch you. I'll show you the work. You will know in less than 15 minutes whether this is right for your agency.

- Greg